Nordgreen: Nordic design & Nordic values

Nordic design, based on Nordic values. Now, that is something I can relate to. This was my first thought when I was approached by a Copenhagen-based startup, Nordgreen, for a product review. So, I said yes, I would love to review a Nordgreen watch. 

I don’t often do sponsored posts. Like most bloggers, I get asked to promote this and that, usually something that has nothing to do with my blog content, or does not even remotely interest me. Most of the time, I simply ignore these messages. I mean, if someone asks me to promote their polyester dresses, they’ve clearly not read my blog. And if they’ve no idea who I am and what I represent, why should I bother? Yes, I’m rude like that. I also hang up on marketing calls…

Anyway, every now and then I receive a message that is genuinely interesting, about a product I actually like. Hey, cut me some slack: it’s Nordic, how could I not like it? OK, I might be a bit biased; I’m Nordic, too.

Nordic Design

What do you think of when you think of Nordic design? Minimalist? Functional? Modern? Cool designers like Arne Jacobsen and Alvar Aalto?

It’s a proud legacy to build on. Following in the footsteps of these (and other equally) great Nordic masters is the Nordgreen designer, Jacob Wagner. He has created a collection of watches that embody the well-known principles of Nordic design: minimalism, simplicity, functionality and timelessness.

I chose the silver Philosopher watch with a white leather strap. It’s everything I expected it to be: cool and casual, both classic and modern at the same time. And the quality is superb. In fact, that was the first thing my husband said when he saw the watch: ‘that’s a quality watch’. And the way he’s been eyeing it ever since makes me think I should probably hide it…

Anyway, I’m including the ‘technical info’ here, in case you’re interested:

• Japanese Quartz movement (I have no idea what that means, but it sounds good)
• water resistant up to 3 ATM (OK, fine for everyday wear but don’t wear it if you go diving)
• interchangeable straps (Great! A whole new look just by changing the strap!)
• real Italian leather (so good quality)
• Stainless steel (safe for people who, like me, suffer from nickel allergy)

Nordic values

What do you think of when you think of the Nordic countries? Unspoiled nature? Equality and social fairness? Wouldn’t it be great if the whole world could share these great Nordic values?

OK, I know that talking about sustainability and social responsibility is somewhat trendy these days. I mean, companies talk about saving this and recycling that, and most of the time it’s just a selling point to make you feel good about buying their product.

But we Nordics actually take this stuff seriously. Or, rather, we take it for granted. We expect to have clean air and water, free education and universal health care, not just for ourselves but also for our children and grandchildren (note to my American readers: no, we’re not ‘socialist‘; we just want return on our investment, i.e. the taxes we pay).

However, we also know how lucky we are, and that what we consider our birthright is but a distant dream for the majority of the world’s population.

But there is a way for you to put these great Nordic values into practice when you purchase a Nordgreen watch. Nordgreen Giving Back Programme lets you choose which one of their 3 partner NGOs you want them to support. You can

• provide two months of clean water to one person in the Central African Republic
• give one month of education to a child in India or
• preserve 50 sqm of rainforest in Latin America

This is how it works:

There is a serial number on the back of your watch, and an identification number on the certificate of authenticity (which you’ll find inside the box you watch came in). You simply fill in this information on the Giving Back webpage, and Nordgreen will donate a share of their proceeds to the cause you selected.

I think that sounds like a great programme: let’s export some of those good old Nordic values!

If you want to purchase a Nordgreen watch, you can get a 10% discount  by using my name, TIINA, as a discount code.

Disclaimer:

This is a sponsored post: I received the Nordgreen Philosopher watch in exchange for an honest review. As always, all opinions are my own.

Outfit details:

dress: Comma (old) / poncho: Marja Kurki (old) / shoes: Nero Giardini /

sunglasses: Marimekko (old) / watch: c/o Nordgreen

What do you think of when you think of

Nordic design or Nordic values?

Tiina

Linking up with:

Not Dead Yet Style, Elegantly Dressed and Stylish, High Latitude Style, Style Elixir, A Labour of Life, Curly Crafty Mom, Fashion Should Be Fun, Color and Grace, The Wardrobe Stylist, Not Dressed As Lamb, Style Nudge, Living on Cloud Nine, A Well Styled Life, Elegance and Mommyhood. Posh Classy Mom, Nancy’s Fashion Style, Shelbee on the Edge, A Pocketful of Polka Dots Style Splash, The Fashionista Momma, Tina’s Pink Friday, Fake Fabulous. Mummabstylish