Nordgreen: Nordic design & Nordic values

Nordgreen watch

Nordic design, based on Nordic values. Now, that is something I can relate to. This was my first thought when I was approached by a Copenhagen-based startup, Nordgreen, for a product review. So, I said yes, I would love to review a Nordgreen watch. 

I don’t often do sponsored posts. Like most bloggers, I get asked to promote this and that, usually something that has nothing to do with my blog content, or does not even remotely interest me. Most of the time, I simply ignore these messages. I mean, if someone asks me to promote their polyester dresses, they’ve clearly not read my blog. And if they’ve no idea who I am and what I represent, why should I bother? Yes, I’m rude like that. I also hang up on marketing calls…

Anyway, every now and then I receive a message that is genuinely interesting, about a product I actually like. Hey, cut me some slack: it’s Nordic, how could I not like it? OK, I might be a bit biased; I’m Nordic, too.

Nordgreen watch

Nordic Design

What do you think of when you think of Nordic design? Minimalist? Functional? Modern? Cool designers like Arne Jacobsen and Alvar Aalto?

It’s a proud legacy to build on. Following in the footsteps of these (and other equally) great Nordic masters is the Nordgreen designer, Jacob Wagner. He has created a collection of watches that embody the well-known principles of Nordic design: minimalism, simplicity, functionality and timelessness.

I chose the silver Philosopher watch with a white leather strap. It’s everything I expected it to be: cool and casual, both classic and modern at the same time. And the quality is superb. In fact, that was the first thing my husband said when he saw the watch: ‘that’s a quality watch’. And the way he’s been eyeing it ever since makes me think I should probably hide it…

Anyway, I’m including the ‘technical info’ here, in case you’re interested:

  • Japanese Quartz movement (I have no idea what that means, but it sounds good)
  • water resistant up to 3 ATM (OK, fine for everyday wear but don’t wear it if you go diving)
  • interchangeable straps (Great! A whole new look just by changing the strap!)
  • real Italian leather (so good quality)
  • Stainless steel (safe for people who, like me, suffer from nickel allergy)

Nordgreen Philosopher

Nordic values

What do you think of when you think of the Nordic countries? Unspoiled nature? Equality and social fairness? Wouldn’t it be great if the whole world could share these great Nordic values?

OK, I know that talking about sustainability and social responsibility is somewhat trendy these days. I mean, companies talk about saving this and recycling that, and most of the time it’s just a selling point to make you feel good about buying their product.

But we Nordics actually take this stuff seriously. Or, rather, we take it for granted. We expect to have clean air and water, free education and universal health care, not just for ourselves but also for our children and grandchildren (note to my American readers: no, we’re not ‘socialist‘; we just want return on our investment, i.e. the taxes we pay).

However, we also know how lucky we are, and that what we consider our birthright is but a distant dream for the majority of the world’s population.

Nordic style

But there is a way for you to put these great Nordic values into practice when you purchase a Nordgreen watch. Nordgreen Giving Back Programme lets you choose which one of their 3 partner NGOs you want them to support. You can

  • provide two months of clean water to one person in the Central African Republic
  • give one month of education to a child in India or
  • preserve 50 sqm of rainforest in Latin America

This is how it works:

There is a serial number on the back of your watch, and an identification number on the certificate of authenticity (which you’ll find inside the box you watch came in). You simply fill in this information on the Giving Back webpage, and Nordgreen will donate a share of their proceeds to the cause you selected.

I think that sounds like a great programme: let’s export some of those good old Nordic values!

If you want to purchase a Nordgreen watch, you can get a 10% discount  by using my name, TIINA, as a discount code.


This is a sponsored post: I received the Nordgreen Philosopher watch in exchange for an honest review. As always, all opinions are my own.

50+ blogger

Outfit details:

dress: Comma (old) / poncho: Marja Kurki (old) / shoes: Nero Giardini /

sunglasses: Marimekko (old) / watch: c/o Nordgreen

What do you think of when you think of

Nordic design or Nordic values?


Linking up with:

Not Dead Yet StyleElegantly Dressed and StylishHigh Latitude StyleStyle ElixirA Labour of LifeCurly Crafty MomFashion Should Be FunColor and GraceThe Wardrobe StylistNot Dressed As LambStyle NudgeLiving on Cloud NineA Well Styled LifeElegance and MommyhoodPosh Classy MomNancy’s Fashion StyleShelbee on the EdgeA Pocketful of Polka Dots Style SplashThe Fashionista MommaTina’s Pink FridayFake FabulousMummabstylish 



  1. This Main Line Life
    25 October 2018 / 4:10 pm

    That watch is beautiful. so simple and elegant. Say your post on #chicandstylish link up.
    X, Julie | This Main Line Life

    • Tiina
      27 October 2018 / 11:52 am

      Thanks, Julie. Nordic design at its best!

    • Tiina
      27 October 2018 / 11:52 am

      Thanks, Nicole.

  2. 26 October 2018 / 4:54 pm

    I’m so glad you were approached by a product you can believe in. You’ve created such a nice outfit around the watch. I really like your boots with a dress, a great edgy feel. I might have to give that a try ;). And, ha ha, on the polyester dress comment, I get you, girl!

    • Tiina
      27 October 2018 / 11:56 am

      Thanks, Kim. I like edgy, especially in winter. And that’s what I seem to be gravitating towards at the moment, as far s style is concerned: edgy and cool.
      And polyester… (shudder): it’s a crime against the environment, and against any sense of style, if you ask me.

  3. 29 October 2018 / 4:07 pm

    We can all learn a lot from the Nordic value system. I value the same things but they seem more difficult to achieve than ever for most countries it seems. Beautiful watch! xx Maria

    • Tiina
      30 October 2018 / 6:44 pm

      Thanks, Maria. I have to admit that I tend to take these values for granted, most of the time. And I’m often surprised to see that they are not universal values. But I suppose we all tend to see our own cultural frame of reference as ‘normal’ or ‘standard’..

  4. mummabstylish
    31 October 2018 / 10:37 pm

    Love that vibrant throw, especially over the stripy dress. Thank you for joining the #linkup on Thursday. Jacqui Mummabstylish

    • Tiina
      2 November 2018 / 1:59 pm

      Thanks, Jacqui. I love these ponchos, I have 5 of them…

  5. 2 November 2018 / 12:35 pm

    First of all, Tiina, I adore this outfit! The bold black and white stripes with the gorgeous burgundy wrap is so gorgeous! Second, what a cool watch. So having a bit of Nordic ancestry myself (my maternal grandfather was Swedish) and having taken two amazing trips to Iceland, when I hear Nordic, I automatically think clear, clean, crisp, and pure. And that is exactly what this watch portrays! So pretty and so very “you”! Great post. It is featured on my Link Up On the Edge today!


    • Tiina
      2 November 2018 / 2:05 pm

      Ah, thank you!

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