The same old…
I bought this jacket a year ago, and have featured it on the blog no less than 5 times (HERE, HERE, HERE, HERE, HERE and HERE). And now, in the spirit of shopping my closet, I have styled this jacket in two different ways: casual (which I’ll show you in another blog post later) and smart casual.
Yes, I really like this jacket… But it’s not just that. I don’t want to buy multiple items for the same purpose. I mean, what’s the point? I think it makes more sense to buy a jacket that you can wear with any outfit than wear several more or less similar jackets to wear with different outfits. That’s just smart budgeting. Buy less but buy better, that’s my motto.
Blogs vs Fashion Magazines
I also resent the current trend of (some) bloggers featuring clothes they’ve been lent by designers, very much the same way fashion magazines borrow clothes for a photo shoot. In other words, (some) fashion bloggers seem to be copying the format, style and content of fashion magazines: producing (no doubt high-quality) commissioned editorial content for sponsors, styling borrowed clothes to promote the latest trends and new collections. Yet, far from democratising fashion, this simply makes bloggers cheap imitators who do the same work as fashion magazines for less money.
Now, I’m not saying there’s anything wrong with getting paid to feature and review products, not at all. But there’s a world of difference between a fashion magazine and a style blog, and that’s a good thing. Fashion magazines are pure fantasy: the outfits are often unattainable, usually impractical, and unashamedly aspirational. Bloggers, on the other hand, live in the real world. And when they collaborate with sponsors, they incorporate gifted or sponsored items into outfits in ways that reflect their own styles and take into account the demands of their busy lives.
Of course, every blogger is a model, stylist and editor all rolled into one. But we must ask ourselves whether we see blogs as some sort of cheapo versions of fashion magazines, with the same old agenda and content, and the same old disregard for what is relevant for the average woman. Or could blogs provide something more approachable, something more real? Perhaps bloggers should not aspire to compete with fashion magazines at all but realise that they have a completely different mission.
As far as I’m concerned, if I want to see the latest trends, I buy Vogue, InStyle etc. But I often find fashion magazines very disappointing: identikit teenage models in outfits that have nothing to do with real life. Or my life, anyway… And if bloggers start producing content similar to fashion magazines, featuring an endless parade of new clothes, then what’s the point of reading blogs anymore?
No, what I want from bloggers is inspiration and fabulous outfits accessible to women of all shapes and sizes and budgets. I want to see bloggers demonstrating how they style the same items again and again in new ways, making use of their limited wardrobes and showing ingenuity in stretching their budgets. And I want to see the personality of the blogger reflected in their outfits, and how their lifestyles and surroundings affect their clothing choices. Vogue and InStyle can’t give me that.
jacket: Beaumont (old) / shirt: Marks and Spencer /
skirt /KappAhl (old) / bag and sunglasses: Chanel / shoes: Clarks
What can blogs give you that fashion magazines can’t?
Linking up with:
Not Dead Yet Style, Elegantly Dressed and Stylish, Garay Treasures, High Latitude Style, Sydney Fashion Hunter, The Pleated Poppy, Style Elixir, Get Your Pretty On, Happiness at Mid-Life, A Labour of Life, Doused in Pink, Curly Crafty Mom, Fashion Should Be Fun, Rachel the Hat, Sincerely Jenna Marie, More Pieces of Me, Color and Grace, The Wardrobe Stylist, Not Dressed As Lamb, Style Nudge, Coco et La Vie en Rose, Fashionably Employed,The Fabulous Journey, Living on Cloud Nine, A Well Styled Life, Elegance and Mommyhood. Posh Classy Mom, Nancy’s Fashion Style, Sheela Writes, Shelbee on the Edge Over 50 Feeling 40 A Pocketful of Polka Dots