What is Scandi-Cool?
I’m sure you’ve heard of Scandi-Cool: the minimalist, effortlessly cool style, with simple shapes, natural materials and subtle, muted colours. But how do you do it?
Don’t worry, I’m here to help you. No, I’m not an ‘expert’, and achieving Scandi-Cool is not a paint-by-numbers excercise, anyway. But yes, I know how to do Scandi-Cool. It’s in my genes; I’m Nordic, after all. And I’m here to tell you that anyone can do Scandi-Cool: all you have to do is stop trying so hard and just go with the flow.
The whole point of Scandi-Cool is finding that magic formula: how to look incredibly cool while at the same time conveying the vibe that you simply put on the first thing you pulled out of your wardrobe. Because you’re way too cool to actually put together an outfit, and you have more interesting things to get to, anyway. Yes, that’s the vibe you want to convey…
Quality and Comfort
Only the softest natural fibres will do. I cannot stress this point enough: it’s all about how your clothes feel on your skin. Remember that feeling when you were a child running around naked, the warm sun caressing your skin? That’s how your clothes should feel like on your skin. And now that I’m writing these words it occurs to me that maybe you actually need to be Nordic to have had that experience to begin with… Never mind. Imagine your clothes as a soft cloud enveloping your body, that’s how it feels.
And clean lines and simple shapes are a must: your clothes should allow free movement. Needless to say that Spanx or any other shapewear is incompatible with Scandi-Cool… But that doesn’t mean you should be wearing boxy, shapeless sacks, either. It just means that to pull off Scandi-Cool your clothes should be as comfortable as your old pyjamas.
Attitude is Everything
However, Scandi-Cool is less about a particular outfit and more about the way you wear it. What if you were wearing all your clothes the same way you wear your old pyjamas? You know, as if you could sleep in them. Or did sleep in them. In other words, you don’t care how your clothes look like because you really just want to feel comfortable. And besides, you know that you look cool, whatever you’re wearing.
Go with the flow
Scandi-Cool is not fighting the weather but going with it. It’s snowing? Fine, Just wear a cosy jumper and a big coat. Multiple layers?!? Too restrictive; make it a cosy, warm cashmere jumper, what more do you need?
And shoes… if you can’t walk and jump and skip in them, forget them. No, you don’t want to think about your shoes after you put them on. You just need them to take you wherever you want to go.
Well, now you might think that Scandi-Cool is just a euphemism for dressing sloppy, but don’t forget the cool part. You can only pull it off if you own the look. And that’s the most difficult bit: you have to feel good in what you’re wearing. And that’s the key to looking cool…
cashmere jumper: Zadig and Voltaire (old) / jeans: Next (old) / bag: Marimekko /
shoes: Janita / sunglasses: Marimekko / scarf: old
How do you do Scandi-Cool?
Linking up with:
Not Dead Yet Style, Elegantly Dressed and Stylish, Garay Treasures, High Latitude Style, Sydney Fashion Hunter, The Pleated Poppy, Style Elixir, Get Your Pretty On, Happiness at Mid-Life, A Labour of Life, Doused in Pink, Curly Crafty Mom, Fashion Should Be Fun, Rachel the Hat, Sincerely Jenna Marie, More Pieces of Me, Color and Grace, The Wardrobe Stylist, Not Dressed As Lamb, Style Nudge, Coco et La Vie en Rose, Fashionably Employed,The Fabulous Journey, Living on Cloud Nine, A Well Styled Life, Elegance and Mommyhood. Posh Classy Mom, Nancy’s Fashion Style, Sheela Writes, Shelbee on the Edge Over 50 Feeling 40 A Pocketful of Polka Dots Style Splash